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PROFILE

Creating an online professional profile or portfolio can significantly boost your job search by showcasing your expertise and accomplishments to potential employers.

Social media platforms, particularly LinkedIn, are increasingly vital for professionals to highlight their career achievements, skills, and work history. A well-optimised LinkedIn profile enhances your visibility in searches, improving your chances for career advancement.

A professional portfolio, especially valuable in fields like design and journalism, should feature work samples and detailed insights that demonstrate your skills and experience relevant to your target positions. Include project overviews, skill highlights, the impact of your work, and key lessons learned.

WHAT MAKES A GOOD CV

A CV (curriculum vitae) is an essential tool for job applications, serving
as your first chance to showcase your capabilities to potential
employers. Here’s what makes a CV effective:

  • Relevance and conciseness: Tailor your CV to the specific job you
    are applying for and keep it concise, ideally within two pages
  • Clarity and professionalism: Ensure the CV is easy to read and
    professionally presented.

WHAT TO INCLUDE

  • Contact information
  • Educational background and qualifications
  • Work experience, highlighting responsibilities and achievements
  • Key skills, including additional relevant skills like languages or
    specific IT proficiencies
  • LinkedIn profile link
  • A brief personal profile summarising your skills and career objectives.

WHAT TO LEAVE OUT

  • Personal details such as age, marital status, health, nationality
  • Full address (if your CV is publicly accessible)
  • Irrelevant qualifications or details about educational institutions.

CHOOSING THE RIGHT TYPE OF CV

When choosing a CV format, it’s essential to select one that best
showcases your skills, achievements, and experience relative to the job
you’re applying for. The main types of CVs include:

  • Chronological CV: Ideal for those with a steady career progression
    and relevant job experience. It lists details in reverse chronological
    order
  • Skills-based or functional CV: Focuses on skills and qualities rather
    than employment history, suitable for career changers or those
    with gaps in employment
  • Hybrid CV: Combines elements of both chronological and
    skills-based CVs, emphasising skills and achievements within a
    conventional layout
  • Technical CV: Used for IT roles, highlighting specific technical and
    soft skills
  • Creative industries CV: Allows for more creative formats, like
    infographics, particularly in fields like marketing, design, or
    journalism
  • Video CV: Useful in customer-facing or creative roles to showcase
    personality and communication skills.

KEY STEPS TO CREATING A CV

Here are some key steps for creating an effective CV:

  • Develop a master CV: Start with a comprehensive CV that includes
    all your skills, qualities, and achievements. Tailor this for specific job
    applications
  • Gather essential information: Include educational and employment
    dates, qualifications, and volunteer work, emphasising skills over
    the context of employment
  • Choose the right CV format: Depending on your career stage or job
    type, select a chronological, skills-based, or hybrid CV
  • Craft a personal profile: Write a succinct career summary that
    introduces you and highlights your suitability for the specific role.
    Keep it brief and focused on your strengths and career goals
  • Use clear and positive language: Incorporate keywords from the
    job description and avoid clichés. Be clear and to the point.
  • Be concise: Organise information to fit within two pages, using
    bullet points and clear headings to enhance readability
  • Review and proofread: Ensure your CV is free from errors and
    aligns with what the employer is looking for. Seek feedback to
    refine it further
  • Tailor your CV for each job: Emphasise relevant experience and
    skills that match the job requirements, using specific examples that
    show your impact and value.

Cover letters can be crucial in job applications, whether for advertised
roles or speculative submissions. They accompany your CV or
application form, providing a platform to highlight your strengths and
suitability for the position.

KEY CONSIDERATIONS FOR WRITING COVER LETTERS

  • Purpose and personalisation: Treat your cover letter as a brief yet
    compelling introduction to your application. Tailor it to the specific
    job and organisation, highlighting your enthusiasm and how your
    skills align with the job requirements
  • Structure and content: Start by addressing the letter to a specific
    person if possible. Outline why you’re applying, and how your
    experiences meet the job specifications. Use concise examples to
    demonstrate your skills, ideally applying the STAR (Situation, Task,
    Action, Result) method to convey your achievements effectively
  • Additional information: Use your cover letter to explain any unusual
    aspects of your career path, such as a career change or gaps in
    employment. If applicable, mention any accommodations you might
    need due to a disability
  • Closing: End with a professional closing statement and express
    your willingness to discuss your application in further detail.

FOR SPECULATIVE APPLICATIONS

  • Emphasise the skills relevant to the organisation and the type of
    role you seek. Offer to discuss how you can contribute to the
    company and ask if your details can be kept on file for future
    opportunities.

DISCLOSING DISABILITIES OR
CRIMINAL RECORDS

  • If relevant, you can use your cover letter to disclose a disability or
    criminal record upfront, facilitating a transparent discussion about
    any accommodations or concerns. This can demonstrate honesty
    and proactive communication
  • For more information regarding disabilities, refer to our page on
    disclosing disabilities in job applications.

Ensure your cover letter is visually appealing, well-organised, and free
from errors, making a strong first impression that encourages further
review of your application.

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PRIVACY POLICY

The Professional Publishers Association LTD (PPA)

This website is operated by THE PROFESSIONAL PUBLISHERS ASSOCIATION LTD
(PPA). The privacy of our users is extremely important to us and therefore we
encourage all users to read this policy very carefully because it contains important
information regarding:

  • who we are;
  • how and why we collect, store, use and share personal information;
  • your rights in relation to your personal information; and
  • how to contact us and supervisory authorities in the event that you have a complaint.

Who we are

THE PROFESSIONAL PUBLISHERS ASSOCIATION LTD (PPA) (‘we’, ‘us’, ‘our’)
collect, use and are responsible for storing certain personal information about you
(‘you’, ‘your’, ‘yours’).

The personal information we collect and use

Personal information is information which you can be identified from (and does not
include any anonymised forms of information).

Types of personal information

We may process the following types of personal information in relation to you:
Personal and business contact details such as your name, email addresses, postal
addresses, phone numbers; secure bank details such as card details.

How your personal information is collected

This section describes how the above types of personal information are collected by
us. Your personal information will be collected as follows:

1. Personal information obtained by use of cookies or other automated means

We will sometimes obtain information via automated technology. This shall be by use
of cookies and other similar technology. A cookie is a small text file which is placed
onto your computer or electronic device when you access our website. Similar
technologies include web beacons, action tags, local shared objects (‘flash cookies’)
and single-pixel gifs. Such technologies can be used to track users’ actions and
activities, and to store information about them. Usually this will be in order to monitor
and obtain information regarding:

For example: details regarding browsing habits, information regarding location,
information regarding language preferences.

On the first occasion that you use our site we will ask whether you consent to our use
of cookies and/or other similar processing technologies. If you do not consent, such
technologies will not be used. Thereafter you can opt-out of using cookies at any time
or you can set your browser not to accept cookies. However, some of our website
features may not function as a result.

For further information on our use of cookies and other similar technologies, please
see our policy document as described below.

2. Changes to the way in which we collect your personal information

In the event that we need to obtain personal information in relation to you from any
other source than those described above, we shall notify you of this.

How we use your personal information

1. General purposes

In general, your personal information will generally be processed for the following
purposes:

Our primary goal in collecting personal information from you is to (i) verify your identity,
(ii) help us improve our products and services and develop and market new products
and services, (iii) carry out transaction, activity or request made by you on the Site or
as part of the Services, (iv) investigate or settle inquiries or disputes, (v) comply with
any applicable law, court order, other judicial process, or the requirements of a
regulator, (vi) enforce our agreements with you, (vii) protect the rights, property or
safety of us or third parties, including other users of the Site, (viii) provide support and
security for the Site and Services, and (ix) use as otherwise required or permitted by
law.

2. Use of your information for marketing purposes

We have described above that one of the general purposes for which your data shall
be processed is for our marketing purposes.

We wish to make you aware that you have the right to object or to opt-out of any direct
marketing by:

Unsubscribing using the link included on all marketing emails.

Lawful basis for processing of your personal information

We have described above the purposes for which we may process your personal
information. These purposes will at all times be justified by UK data protection law.

1. General lawful bases

The lawful basis upon which we are able to process your personal data are:

  • where we have your consent to use your data for a specific purpose;
  • where it is necessary to enter into a legal contract with you or to perform
    obligations under a legal contract with you;
  • where it is necessary to enable us to comply with a legal obligation;
  • where it is necessary to ensure our own legitimate interests or the legitimate
    interests of a third party (provided that your own interests and rights do not
    override those interests). Wherever we rely upon this basis, details of the
    legitimate interests concerned shall be provided to you;
  • where we need to protect your own vital interests (or the vital interests of another
    person); and/or
  • where it is needed in the public interest (or where we are acting in our ocial
    functions), provided that the task or function has a clear basis in law.

In general, in order to meet the purposes we have described above, we will process
your personal information where it is necessary to protect our legitimate interests, and
legitimate interests of others but only where your own interests and rights do not
override these interests. Those legitimate interests are:

To use your personal information in such a way to ensure that we provide the very best
service we can to you.

2. Lawful bases specifically applicable to marketing

We will only ever use your personal information to send you marketing directly where
we have your explicit consent (which will be obtained in a format separately to this
policy).

Sharing of your personal information

On any occasion where any of your personal information is shared with any third party,
we shall only permit them to process such information for our required purposes,
under our specific instruction, and not for their own purposes. We are required to
enter into a formal legal agreement to enable such sharing to take place.

We may ask for your consent to share your information with third parties for marketing
purposes. Any such third parties will be specifically identified by name at the time your
consent is obtained.

We will not share your personal information with any third parties for marketing
purposes without your explicit consent to this.

How long your personal information will be kept

Your personal information will only be kept for the period of time which is necessary
for us to fulfil the above purposes.

We envisage that your personal information shall be retained by us as follows:
A period of time which is relevant and legitimate for the purposes for processing.

After the period described above, your information shall be properly deleted or
anonymised.

Keeping your information secure

We will ensure the proper safety and security of your personal information and have
measures in place to do so. We will also use technological and organisation measures
to keep your information secure. These measures are as follows:

User account access is controlled by a unique username and password; all data is
stores on secure servers; payment details are encrypted using SSL.

We have proper procedures in place to deal with any data security breach, which shall
be reported and dealt with in accordance with data protection laws and regulations.
You shall also be notified of any suspected data breach concerning your personal
information.

Use of your information outside of the United Kingdom

We have described above the purposes and lawful bases for which we process your
personal information. In order to meet those needs, we may transfer your personal
information outside of the United Kingdom.

Your personal information may be transferred to:

West and Northern European countries with the EU.

The recipient country or countries listed above have been deemed by the United
Kingdom to have adequate protection in place so that the security of your personal
information can be maintained.

Children

Our website is not intended for children (anybody under the age of 18). We do not
intend to collect data from children.

Your rights

Under the UK General Data Protection Regulation you have a number of important
rights free of charge. In summary, those include rights to:

  • fair processing of information and transparency over how we use your use
    personal information;
  • access to your personal information and to certain other supplementary
    information that this Privacy Statement is already designed to address;
  • require us to correct any mistakes in your information which we hold;
  • require the erasure of personal information concerning you in certain situations;
  • receive the personal information concerning you which you have provided to us, in
    a structured, commonly used and machine-readable format and have the right to
    transmit this information to a third party in certain situations;
  • object at any time to processing of personal information concerning you for direct
    marketing;
  • object to decisions being taken by automated means which produce legal eects
    concerning you or similarly significantly aect you;
  • object in certain other situations to our continued processing of your personal
    information, or ask us to suspend the processing procedure in order for you
    confirm its assurance or our reasoning for processing it;
  • object to processing our your personal information where we are doing so in
    reliance upon a legitimate interest of our own or of a third party and where you wish
    to raise to an objection to this particular ground;
  • otherwise restrict our processing of your personal information in certain
    circumstances;
  • claim compensation for damages caused by our breach of any data protection
    laws; and/or
  • in any circumstance where we rely upon your consent for processing personal
    information, you may withdraw this consent at any time.

For further information on each of those rights, including the circumstances in which
they apply, see the Guidance from the UK Information Commissioner’s Oce (ICO) on
your rights under the General Data Protection Regulations.

If you would like to exercise any of these rights please contact THE HEAD OF
OPERATIONS in the following manner:

via email at info@ppa.co.uk.

Your Requirements

If you would like this policy in another format (for example: audio, large print, braille)
please contact us using the details below.

Complaints procedure

We hope that we can resolve any query or concern you raise about our use of your
information.

The UK General Data Protection Regulation also gives you right to lodge a complaint
with the supervisory authority. The supervisory authority in the United Kingdom is the
Information Commissioner.

Changes to the privacy policy

This privacy policy was published on 31st July 2024 and last updated on 23 January
2023.

We may change this privacy policy from time to time and will notify you of any changes
by:

By banner on the Site homepage.

Contacting us

The relevant person to contact regarding your personal information is: THE HEAD OF
OPERATIONS.

Any requests or questions regarding the use of your personal information should be
made to the above named person using the following method:

via email at info@ppa.co.uk.

COOKIE POLICY

THE PROFESSIONAL PUBLISHERS ASSOCIATION LTD (PPA)
(“we” “our” “us”)

This policy

We use cookies and similar technologies on the Site.

Please read this policy carefully. It contains important information regarding the use of
cookies on the Site.

How to contact us

In the event that you have any questions regarding this policy or our use of cookies
you should contact us as follows:

Via email at info@ppa.co.uk.

Cookies and similar technologies

A cookie is a small file/piece of information. Ordinarily cookies comprise of letters and
numbers. Cookies are stored on your computer when you access the Site and they
can then be sent back to the Site. This process is important to the functionality of the
Site as it enables it to remember certain important pieces of information between
dierent pages.

We may also use similar technologies to achieve the same functions which cookies
can achieve. The similar technologies we use include:

Website analytics tools such as Google Analytics; mailing tools such as DotMailer; and
user experience insights tools such as Crazy Egg.

This policy refers to cookies which shall include the similar technologies described
above.

Consent for cookies

In most cases we will need your consent in order to use cookies on this website.

We may use cookies without your consent where the cookies are essential for the
functioning of our site and in order to provide our services to you. For example, this will
apply where:

Session cookies are used to keep users logged into the Site.

Where we wish to use cookies that require your consent you will be asked whether
you consent to the use of cookies in the following manner:

Via a pop-up box on the Site homepage.

Wherever you have given your consent to the use of cookies, you will be able to
opt-out and withdraw your consent by:

Via a pop-up box on the Site homepage where users can customise their consent
preferences.

Third party cookies

We work with third party suppliers who may also access our website for the purpose
of setting cookies. These third parties are listed below. By consenting to the use of
cookies on our site you will be consenting to the use of these cookies. These cookies
may be used to collect the following information:

Details regarding browsing habits, information regarding location, information
regarding language preferences

In order to adjust your cookie preferences in relation to third party cookies, you are
able to visit the website addresses for the above third parties.

Details regarding the relevant retention periods for third party cookies can also be
found on the website addresses for the above third parties

Cookies used on this website

The following cookies/similar technologies are used on this website:

  • Third party cookies:
    (Name of cookie – owner – purpose)

    _ga,_gid, _gat_gtag_UA – Google Analytics to track Site trac and utilisation;
    recordID, dmSessionID – DotMailer to track users to the Site from emails sent via
    DotMailer.

  • Cookies owned by the operator of this website:
    (Name of cookie – purpose)

    pmpro_visit – This cookie is used to manage user memberships.
    cookieyes-consent – This cookie remembers users’ consent preferences so that
    their preferences are respected on subsequent visits to the Site.
    elementor – This cookie allows us to implement or change the Site’s content in real
    time.

  • Retention periods for cookies
    The period of time which cookies shall be stored for shall be dependant upon the
    type of cookie used. There are two broad categories of cookies:
    • Session cookies which are temporary and are erased each time you close your
    browser. Session cookies are used to remember your actions between one page
    and another during a browsing session.
    • Persistent cookies which remain on your browser until you delete them or until
    they expire.

We set out below our retention periods for our use of persistent cookies.

(Name of cookie – retention period)

pmpro_visit – Session

cookieyes-consent – 1 year

elementor – never

How to turn off cookies

You can set your browser not to accept cookies. However, some of our website
features may not function as a result.

This policy is up to date as of: 20 May 2024.